Forum: Marketing Self-Defense

Forum Friday,  July 13, 2001,    7:00 p.m.,  Pyle Adult Center

Do you believe what marketers tell you?  Should you? When does good information turn into deceptive advertising?  Why does Bayer Aspirin criticize Tylenol for saying “why doctors recommend Tylenol more than all leading aspirin brands combined” when this statement is factual and statistically verifiable?

We’ll try to sort out these and other issues with the help of a consumer decision process model and related aids. Please come with some of your favorite (and least favorite) experiences and ads. Learn to protect yourself!

Our Speaker will be Dr. John L. Schlacter, Professor of Marketing in the College of Business at Arizona State University.   Please join us for an interesting and useful presentation at the Monthly Forum, Friday, July 13, 2001 at 7:00 p.m. at the Pyle Adult Recreation Center in Tempe. Come to the southwest corner of Rural and Southern, and turn south into the parking lot.  Then join us afterwards at the Uptown Brewery just a few blocks away for the Post-Forum Debriefing.

                        Contributed by Bruce Stiles